Digital Marketing
It's all about standing out not fiting in!
A large part of our existence has become digital, which means that we use social media and search engines to find and receive information. The purpose of digital marketing is to arouse interest, attract your target audience to the website to bring them closer to a purchase.
Digital Marketing involves the use of digital tools in combination with analysis, strategy and tactical action to make your business visible. When publishing a post, it is important to keep in mind that different platforms are aimed at different target groups. One is suitable on Facebook, another on Instagram and a third on Linkedin. Likewise, the launch of a campaign or ad is a tactical action based on a basic analysis of your target audience.
We ensure that your digital marketing plan is designed based on the business' unique goals, conditions and needs."
Below you will find some of the different ad formats and tools that we use when working with Digital Marketing.
The famous website
The website is the center of all digital marketing. It is a very powerful channel, but it is also a medium that is needed to carry out a variety of online marketing campaigns. A website must represent a brand, a product and a service in a clear and memorable way. It must be fast, mobile-friendly and easy to use.
Social media marketing
The main goal of a social media marketing campaign is brand awareness and building social trust. As you delve deeper into social media digital marketing, you can use it to generate leads or even as a direct sales channel.
Google Ads, LinkedIn Ads and Facebook Ads.
Pay-per-Click (PPC) advertising enables marketers to reach Internet users on a number of digital platforms through paid advertisements. Marketers can create PPC campaigns on e.g. Google, LinkedIn, Instagram or Facebook and show their ads to people searching for terms related to the products or services. PPC campaigns can segment users based on their demographic characteristics (eg by age or gender), or even target their specific interests or location. The most popular PPC platforms are Google Ads, LinkedIn Ads and Facebook Ads.
Video Marketing
YouTube has become the second most popular search engine and many users turn to YouTube before making a purchase decision, to learn something, read a review or just relax. There are several video marketing platforms including Facebook videos, Instagram or even TikTok that you can use to run a video marketing campaign. Businesses find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.
Content marketing
The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO or even PPC campaigns. Content marketing tools include blogs, e-books, online courses, infographics, podcasts, and webinars.
E-mail marketing
E-mail marketing is still one of the most effective digital marketing tools, especially for the B2B industry. Many people confuse email marketing with spam, but that's not what email marketing is all about. Email marketing is the medium to connect with your potential customers or those who are interested in your brand. Many digital marketers use every other digital marketing channel to add leads to their email lists, and then they create via lead marketing to turn those leads into customers.
Copywriting
Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Don't confuse it with typing. It is so much more than that. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriters are trying to get people to feel, think, or respond -- or, ideally, to Google the slogan or brand to learn more about the campaign.
SEO – Search Engine Optimisation
75% never scroll past the first page on Google.
SEO, or keyword optimization, is about optimizing your website so that it ranks higher on search engines like Google. In this way, organic traffic to the website is increased.
SEO is one of the most important strategies in digital marketing and something that every business should invest in.
Challenges when working with Digital Marketing?
Digital marketing is complex and you only get results if everything fits together. Once you have gathered the data, you will need to carefully analyse it and take decisions based on the cotemporary constumers behaviours. And that changes all the time, thus should your digital strategy.
Therefore, at Be a Part we have the competence to handle all parts. You can trust us to think of the big picture and arrange all the details. The important thing is to know in which situation to do what and then do it well.
We help you get a clear and attractive brand, so that you can break through the noise and get more leads and business.